My boss gave me a homework assignment over the weekend. It's a good thing I didn't put any of my high school teachers down as references when I applied for this job, or my boss would have discovered that I don't care much for homework. Anyways, my boss is a businesswoman, through and through. She's sees numbers in everything. She's a numbers gal. And she loves to read. Needless to say, she reads books about business. So she handed me this book on friday about building brands, and marketing them. I realize this is good information, but I can see a couple of problems up front:
1. Can I apply this business sense, written by a guy who branded life insurance and investments at John Hancock, to the gaming industry? I mean, I work with wizards and aliens and robots and the like.
2. I don't like to read all that much.
Lucky for me the author (we'll call him Mr. Biz) made a fatal flaw in his book. I'll refer to page 3, where he says "...the single most important thing you need to know when building a brand is..." and he gives the answer right then and there. Now I don't have to read the rest of the book!! This is a real time-saver, especially when Ghostbusters is on tv. (Note: I don't remember what that 'thing' is he mentioned, but I just have to go back to page 3. Thanks Mr. Biz!)
2 comments:
I can't believe she gave you homework!! How F'ed up is that (trying not to type bad words- for your mom). Who would want to read a book about business. Good thing you only had to read to page 3. Man I hate not having cable, I'm missing Ghostbusters!!!! I love that movie :(
Come on Bob! Tell the truth! You don't really know how to read!
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